From Design (Figma) to ChatGPT App: Introducing Encore

For years, we’ve believed that designers should be able to build real products without friction.

That belief led us to create Bravo Studio and to help thousands of teams turn their designs into fully functional mobile apps.

Now, a major platform shift has officially arrived.

And we’re building for it.

ChatGPT Apps Are Officially Here

OpenAI has now officially launched ChatGPT Apps, allowing developers and companies to submit apps directly into ChatGPT.

With more than 800 million weekly users, ChatGPT is no longer just a chatbot. It’s becoming a platform where people don’t download apps. They interact with them through conversation.

Just like the Apple App Store reshaped how products were distributed in 2008, ChatGPT Apps introduce a completely new distribution channel for companies, startups, and creators.

A channel that is:

• Global by default

• Frictionless to access

• Built around natural language and intent

We believe every company will eventually need a presence inside ChatGPT.

The Problem: Building ChatGPT Apps Is Still Hard

Even though ChatGPT Apps are now officially live, building them is still not straightforward for most teams.

Today, it often requires:

• Deep technical knowledge of the ChatGPT Apps SDK and MCP

• Iterating UI and logic directly in code

• Limited control for designers and product teams

For design-led companies, agencies, and product teams, this creates a familiar bottleneck.

The same one we saw years ago with mobile apps.

Our Vision: Design First. ChatGPT Native.

We have built Encore, a new product powered by Bravo Studio’s technology and experience, to make ChatGPT App creation accessible to design-led teams.

Encore allows teams to:

Design their ChatGPT Apps visually and launch them directly inside ChatGPT.

No rebuilding interfaces in code.

No fighting with prompts to tweak layouts.

No losing control over the product experience.

Instead, your design becomes the source of truth.

Why Design-Led ChatGPT Apps Matter

ChatGPT Apps are not just about intelligence.

They’re about experience.

As more apps enter the ChatGPT ecosystem, the ones that stand out will be:

• Clear

• Well-structured

• Visually intentional

• Easy to evolve

That’s where design teams win.

With Encore, you’ll be able to:

• Launch beautiful ChatGPT Apps faster

• Iterate and maintain your app directly from your design tool

• Keep full control over layout, UI, and evolution

• Focus on product value instead of SDK complexity

A Once-in-a-Generation Timing Opportunity

ChatGPT Apps are officially live, but we’re still in the very early days of this ecosystem.

Early movers will:

• Define categories inside ChatGPT

• Gain early visibility and distribution

• Learn how users interact with AI-driven products

• Build defensible positions before the ecosystem becomes crowded

This is the same advantage early mobile app builders had in the App Store’s first years.

Early Access Is Now Open

We’re opening early access to a limited number of companies, agencies, and teams who want to be among the first to:

• Turn their designs into ChatGPT Apps

• Explore this new distribution channel

• Help shape the future of Encore

If this sounds interesting, you can learn more and join early access here:

👉 https://encore.bravostudio.app

We’re just getting started, and we’re excited to build this next chapter together with the design and product community.